Google now believed to be world’s biggest media owner with revenue of $37.9bn

Google's London offices

Google is now the world’s largest media owner, according to ZenithOptimedia’s Top Thirty Global Media Owners report.

It estimates that in 2012 Google accounted for 65 per cent of all internet searches across the world and 82 per cent of all paid search advertising. With its investment in Youtube, ownership of Google+ and moves into mobile advertising – ZenithOptimedia estimates that Google has 15 per cent of display advertising worldwide

 

 

 

Top 30 media owners for 2012 (ranked by media revenue in $bn):

1 Google 37.9
2 The DirecTV Group 27.2
3 News Corporation 26.4
4 Walt Disney Company 19.7
5 Comcast 16.2
6 Time Warner 15.6
7 Bertelsmann 11.3
8 Cox Enterprises 11.1
9 CBS Corporation 10.8
10 BSkyB 10.2
11 Viacom 9.1
12 Vivendi 6.8
13 Advance Publications 6.6
14 Clear Channel Communications 6.2
15 Yahoo! 5.0
16 Gannett 5.0
17 Globo 4.7
18 Grupo Televisa 4.5
19 Fuji Media Holdings 4.5
20 Yomiuri Shimbun Holdings 4.1
21 Axel Springer 3.9
22 Mediaset 3.8
23 Hearst Corporation 3.8
24 JCDecaux 3.4
25 Asahi Shimbun Company 3.2
26 Microsoft 3.2
27 Facebook 3.2
28 ProSiebenSat.1 3.0
29 ITV plc 2.9
30 Sanoma 2.5
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s